
Armonti has contributed to the development of the REDIPANE concept from the very beginning, coordinating its marketing and communication strategies. In the B2B and Retail sectors, he provides tailor-made support to meet the requests of individual customers by analysing their needs and identifying the most appropriate communication techniques in order to adopt target-focused strategic marketing for points of sale. Again thanks to his extensive experience, he has also supervised the development and management of internationalisation projects.